About Us

We’ve been featured in the media all over the world.

CLICK HERE To See Our Last 100 Mental Toughness Media Interviews.

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We help companies increase revenue and profits by training leaders how to maximize their personal and business potential. Through our programs, our clients learn how to manage objectively by controlling their thoughts, feelings, and attitudes. They become more responsible and accountable for the success of their businesses and careers.  They’re transformed into effective, mentally tough leaders.

Courses and programs are delivered by Mark Eldridge and Steve Siebold, both professional speakers and renowned business experts.  Depending on the specific services provided, their clients cover a large spectrum including small to mid-size privately owned companies, B2B and B2C franchisors, Fortune 500 companies; executives, legal, financial, insurance, accounting, technical, and other business professionals; and thousands of direct salespeople in ten countries worldwide.

Mark Eldridge and Steve Siebold, partners in the University of Mental Toughness coursework and programs.

Mark Eldridge and Steve Siebold, partners in the University of Mental Toughness programs.


“I, and the rest of the corporate management team, strongly endorse this program and would like to see all of our owners join the program to take advantage of the many benefits it has to offer.  The bottom line is that we are experiencing offices growing at a much faster and more successful pace than was the case prior to (your) program.  We are regularly thanked by our franchise owners for caring about their growth and development as owners by offering a powerful coaching program that has made such a significant impact to their businesses and lives.”

—Andy B., Owner and President, Franchisor, Colorado

Mark Eldridge, CPA has 33 years of experience consulting, coaching and assisting business owners, professionals, executives, and managers in all aspects of enterprise performance including financial operations, selling, marketing, leadership, people management, business planning, and operational systems. He is uniquely qualified to help his clients become more successful as a result of his:

  • Three decades experience in all aspects of business operations as a corporate senior executive, CPA, business owner of several businesses, and franchise owner of several brands
  • Senior leadership, financial and operations management roles with a national franchise
  • Personal coaching of hundreds of owners, professionals, executives, and managers in various industries
  • Certified Self-Talk Trainer
  • Certified EQ Assessor
  • Certified Business Coach
  • Certified Life Coach
  • Business Valuations Expertise
  • Certified Public Accountant
  • Former Business Broker
  • Numerous awards including:

Mark began his business career with Ernst & Young after graduating Phi Beta Kappa with a Bachelor of Science degree in Business Administration with a concentration in accounting from the University of North Carolina. After 10 years in public accounting, he moved on to work in the franchise environment as both a franchise owner and senior executive for a national franchisor. He has owned, developed and sold several successful businesses and franchises throughout his career. Mark has extensive experience as a business and mental toughness coach with a proven track record helping hundreds of business owners, executives, professionals, and managers increase their revenue, profitability, business value, productivity, time and priority management skills, satisfaction, life balance, retention, focus and overall effectiveness. He teaches his clients how to be effective leaders, business owners, mentally tough, and how to maximize their true potential using his proprietary programs.

Steve Siebold is a Certified Speaking Professional. Less than 10% of the speakers who belong to the International Federation for Professional Speakers hold this designation. Steve speaks from real world experience as a former professional athlete, international coach, and international businessman. He is one of the world’s foremost experts in the field of critical thinking and mental toughness training. He challenges conventional wisdom by cutting through the psychological delusion, allowing us to understand key issues for what they are, devoid of emotion. The author of several books including the business best seller, 177 Mental Toughness Secrets of the World Class, he began studying Mental Toughness Training as a world-class junior tennis player in the 1970’s.

Their training programs have been featured in Franchise Update, The Franchise Handbook, Entrepreneur magazine, Forbes, Fortune, USA Today, The Wall Street Journal and many other trade publications. Their mental toughness approach has aired on The Today Show, Good Morning America, BBC Television Europe, NBC, ABC, CBS, CNN, FOX, and appeared in hundreds of magazines and newspapers.

“Our year to date sales volume has increased five hundred percent over last year and profits have increased over four hundred percent. We have been recognized as the top listing or sales agents in our office three of the last five months! I can attribute all of our recent success to the implementation of ideas, principles, and systems learned in the first two quarters of your coaching process. I highly recommend this program to anyone that desires to work less, earn more, and enjoy a richer life!””
—Shane K., Professional Realtor, Nebraska

My business today isn’t remotely the same company it was 3 years ago. My company has exploded, we are having great success and our systems are working. I now own a business, and work is now fun.  I hope those out there will make the decision to change their lives and their business. It will be one of the best decisions you will ever make…..I can’t refer you high enough.
—Matt K.,  Business Owner, Nebraska


Through their proven and tested programs, Mark Eldridge and Steve Siebold help business owners, professionals, executives, and managers develop the performance skills and mental habits necessary to transform mediocre performers into great ones.


Mark Eldridge and Shad Helmstetter, partners in Self-Talk Seminar Presentations and Training Programs

Mark Eldridge and Shad Helmstetter, partners in Self-Talk Seminar Presentations and Training Programs

Shad Helmstetter, Ph.D., is the international best-selling author of 16 books in the field of personal growth, including the classic “What to Say When You Talk to Your Self.” His latest book is “The Power of Neuroplasticity.” Dr. Helmstetter’s books are published in many languages in over 65 countries.

Shad Helmstetter is the pioneering dean in the field of self-talk. He is the first behavioral researcher to focus on the role of self-talk as the primary programming source that directs our life path and personal success or failure, and he identified the actual self-talk words and phrases which most impact our individual programming. Based on his research, he wrote and recorded the first professional self-talk audio programs in 1981. Now, over thirty years later, his recorded self-talk programs are downloaded by thousands of individuals worldwide.

Just as Shad enriches in-person audiences with his enlightening, straight-forward presentations, he has reached millions of listeners and viewers in his appearances on over 1200 radio and television programs for more than twenty-five years, including repeat appearances on Oprah Winfrey, ABC, CBS, NBC and CNN News.


Joshua Freedman, CEO with Six Seconds

Joshua Freedman, CEO with Six Seconds

Joshua Freedman has led organizations and people to higher performance by helping them use emotions more effectively. An author, educator, consultant and trainer, Josh is one of the world’s leading experts on developing emotional intelligence. Focused on teaching leaders and professionals to understand and manage the emotional and people side of breakthrough performance, he leads the world’s most extensive network of emotional intelligence practitioners and researchers providing training on every continent to clients such FedEx, US Navy & Marine Corps, Make-A-Wish Foundation, Microsoft, and numerous educational, governmental, and social service organizations.

Josh’s specialties include leadership development, change leadership, human performance, sales, customer service, professional development, change management, organizational development, climate assessment, and emotional intelligence assessment.


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CLICK HERE and send a LinkedIn connection request to connect with Mark Eldridge, Founder and CEO of Think. Focus. Act.

For profitable expansion of your business and career, contact Think. Focus. Act. at 402-881-8873.


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