We have extensive experience working with franchisors and franchise owners. Our Founder, Mark Eldridge, has a strong background in the franchise industry and has been a franchise owner of several brands. He has held a senior executive position with an international franchise and is uniquely qualified when it comes to maximizing the potential for franchise owners, franchisors, and their franchise systems.

For You, the Franchisor:

• Increased system-wide revenues
• Increased royalty streams
• Increased system-wide revenues
• Increased new franchise sales
• Increased program differentiation
• Increased operational consistency across units

For Your Franchise Owners:

• Increased revenue
• Increased profits
• Increased franchise value
• Increased satisfaction and retention
• Increased accountability
• Increased focus and mental toughness

Train-The-Trainer Options

We are dedicated to providing our franchise clients with the absolute best fit for their needs. We offer several options for franchisors to assume all or part leadership of our programs. Depending on your circumstances and needs, you can be trained to take over one hundred percent or just a fraction of the training and coaching. In some cases, it might make sense to integrate our programs as part of your overall franchise owner training. We want to “partner” with you at the level that fits your structure, maximizes the program effectiveness, and gives you a high return on investment. We can even help you structure the program whereby your net investment is zero or becomes another profit center.

The best way for us to answer that question is by providing direct feedback from the franchise owners, franchisors, and franchise systems we have worked with. We have hundreds of testimonials from Mark Eldridge’s predecessor company (Strategic Coaching Services, Inc.) and his current company, Focus Business Coaching & Consulting. Focus has expanded its services exponentially from simply providing business coaching to its current 6 Pillars For Maximum Performance training and coaching programs. Focus’s “Think. Focus. Act. Maximum Performance Introspective Coaching Process” (Pillar 3) is now a much more in depth business coaching process that yields even stronger results. When we add the other four pillars, we can confidently say that there is not another program anywhere in the world remotely close to the depth of what we have to offer. Each of the five pillars is strong and effective on its on. When two or more of these pillars are combined into an overall training and coaching process, our clients receive personal development few others ever get anywhere in the world.

“The Planner combined with the quarterly follow-up has given the program teeth. This is the first time a third party program has made a positive change in my management style and has helped me take charge of my time and the direction of the company. I would highly recommend this program for anyone that owns a business or is in a management position.”

— Eric M., CEO, Franchisor, Nebraska

“In the first two quarters of my involvement with you and your program, the information has generated $200,000 for me.”

— Dave A., Franchise Owner, Nebraska

“I realize how far we have come and how much of that is due to the skills and knowledge that I gained through your program. With Mark’s assistance and his program I was able to confidentially develop the strategic plans that have taken our business from start up to nearly $800,000 in revenue with over 20 employees in 4 ½ years. After the session on sales, I was able to improve my closing rate from the 40% to in the 80%. It is rejuvenating to step back from the “busy-ness” and work through the focusing process. I would recommend this program to anyone who wants to be successful in their business.”

— Cathy T., Franchise Owner, Nebraska

“I had been through the training at Denver and that was a great experience but it really did not prepare me to be what I have become, a Strategic Business Owner. My business revenues have increased 90% to 100% year over year as a direct result of this program. I heartily recommend the program to all new members of our franchise system.”

— Bob M., Franchise Owner, Texas

“I knew in my gut that your unique business coaching and accountability process was the final piece of the puzzle to achieve total franchise owner development and support we were searching for. Many of our owners have said this coaching program has significantly impacted their lives and businesses and is one of the best programs ever offered. This win-win offering has helped our franchisees achieve greater success, personal balance and satisfaction as business owners. I would highly recommend this program to any franchise system looking to help their franchises grow their businesses, the value of those businesses, and to become more effective business leaders and owners. This in turn helps to increase the overall value of the franchise system. True to your word, your coaching process has been supplemental to and in full alignment with our support systems. There have been no conflicts. Everything your business coaches do and say support our systems and the need for our owners to follow and leverage those systems. I also think very highly of your coaching process. Our busy owners get to slow down, think and plan more, and go to work on their businesses, themselves as owners, and their personal lives. Your coaching process introduces our owners to effective mindsets, strategies, and practices and then the on-going accountability converts them into permanent HABITS. That process is powerful and transformative. As you promised, most of our franchises are now working smarter, enjoying richer lives, and building the value of their businesses.”

— Bob H., Senior Vice President, Franchisor, Arizona

“Without Mark’s coaching, I doubt my business would be where it is today. My revenue doubled from year one to year two, and by the end of year three we will reach half a million dollars in revenue. I highly recommend that all franchisees participate in this program as part of their on-going training, business management and personal development, and that it even be part of our franchise agreement.”

— Robin R., Franchise Owner, California

“We have received significant value on both business and personal levels. The processes and philosophies have helped us to practically structure our business so that we were able to make our business an actual asset and not just a job. The fact that we were able to sell one of our territories for nearly five times our original investment is a credit to the principles and strategies that we learned, refined, and implemented as a result of your effective program. Each and every franchise owner, regardless of the age or size of their business, should participate in this program. Our corporate office should consider even making it mandatory! The benefits far exceed the costs.”

— Dan M., Franchise Owner, British Columbia, Canada

“I most definitely and wholeheartedly recommend this programme to any person. It has enabled me to be a far more effective business person and leader, and has moved me from a rather haggard owner-operator to someone well on the way to having a successful operation that can run without me. The changes I wanted to make in my business were more about sanity and time than money, but any skeptics might want to look at the effect on my bottom-line over the two-year programme. Quarter-on-Quarter, these (monthly income amounts) show slightly more than DOUBLE figure growth – and with far, far less slog and effort than the previous year, thanks to learning how to harness my skills through this programme.

Mindset: This is a harder thing to describe, but has definitely been “The Thing” that would make me recommend this process to others. Through the planning sessions and regular “injections” of information that come through the programme, I have become much more aware of the thoughts and emotions that drive me or drag me down. Being able to work deliberately with my thoughts has changed my business and my life. I can move forward with plans with joy and a happy, certain knowledge that the way I think DOES affect my reality most definitely, as a clear Cause and Effect link.”

— Alex S., Franchise Owner, Surrey, United Kingdom

“Over the last three years, the process has been an excellent coaching and accountability program for our franchise owners and franchise system as a whole. More and more of our franchisees are starting to think and act like strategic business owners and less like “handyman technicians.” Such a progression has been very good for the individual franchisees and the entire system. The Corporate Office’s decision to sponsor a “national coaching program” has been a wise investment and generated substantial “goodwill” within our franchise community. We are now entering into our 4th year and continue to see tangible benefits as a result of this proven coaching process, gathering groups of our franchisees together four times a year to collaborate and bond, and having a professional and objective business coach leading each group. In short, the testimonials received from those participating in the program are outstanding. Our participating franchisees have experienced results that include: greater income; fewer hours working; decreased “business owner burnout”; additional satisfaction and joy from being an owner; a greater sense of control and personal freedom; more balanced and fulfilling lives; and significant increases in the revenue and value of their businesses. I, and the rest of the corporate management team, strongly endorse this program and would like to see all of our owners join the program to take advantage of the many benefits it has to offer. The bottom line is that we are experiencing offices growing at a much faster and more successful pace than was the case prior to this program. We are regularly thanked by our franchise owners for caring about their growth and development as owners by offering a powerful coaching program that has made such a significant impact to their businesses and lives.”

— Andy B., Owner and President. Franchisor, Colorado

“The process is invaluable, and every franchisee should go through this program with an exclusive group (composed of) all our franchisees. The strategic planning and focusing process, mindset shifting, strong strategic content (strategic selling, marketing, leadership, people management, business planning and systems), and the way Mark ties everything together is superior to other programs I’ve seen. Another huge differentiator and benefit of the program is the fact that we go through this process and learn with other franchisees. We’re able to receive both a superior coaching process and learn from each other as we share best practices throughout the process. It’s a perfect win-win scenario. I’m more productive and more energized when working, and I’m able to work less and get more accomplished. Mark’s process has enabled us to be the first franchisee to reach the million dollar mark. Without question his program has been the primary reason for reaching this milestone.

Some other specific benefits I’ve received as a direct result of Mark’s program include:

• More Business Values: My business is definitely more valuable now. More important is the fact that I now know what to do to continue building my business into an asset that serves me instead of me serving the asset. With Mark’s experience as a CPA, business broker, business owner and franchise coach, he has strong knowledge and expertise in what it takes to build real business value. As Mark taught me, my franchise is my retirement asset, and every dollar I increase its value is deferred income I’ll receive when the day comes to sell.
• Accountability: Having accountability in this process is what makes this very strong. Mark has done an excellent job keeping us accountable throughout the entire process. By continuing to face my challenges and issues with complete honesty, the process has enabled me to actually accomplish my goals instead of just writing them down.
• Keeping Me Focused On Both Short And Long Term Targets: The process has given me clarity on my targets. Mark taught me the difference between targets and goals which created a big mindset shift. By knowing my targets, I’m able to put together a specific action plan that includes my most vital short and long term goals.
• Helping My Partner And I Get On The Same Page: We’ve been able to clarify what each of our roles and responsibilities are. Prior to this program, we were operating more blindly on what we were trying to accomplish and where we wanted to take our franchise business. Now we have absolute clarity on our journey and destination. Mark has us work on both our business and personal visions. This one exercise alone has done two things: 1) created clarity in our vision, direction, priorities, targets, goals, strategies, and tactics. 2) expanded our awareness of the possibilities we have in front of us. We now have a much larger vision, the belief that we will reach it, and we know there are no limits on our ever expanding vision.
• Staff Development Ideas: Everyone knows that one critical factor in our business is hiring and training the right staff. I’ve been able to make significant improvements in our hiring and development practices. We now have a very efficient staff development system from initial interview, hiring, and training. Our level of service and effectiveness with our clients has considerably improved.

The benefits are all around. As each franchisee goes through Mark’s program, their franchise becomes more valuable, my franchise becomes more valuable, and the value of the entire franchise system increases. This leads to more and faster new franchise sales resulting in more value in our brand for everyone. I wholeheartedly believe every franchisee should go through this program and that our corporate office should even consider making it mandatory. The benefits far exceed the costs.”

— Jon L., Franchise Owner, Ontario, Canada

“This program, as I can most clearly put it, is probably the best investment you will ever make in yourself and your business. I now own 4 territories, have General Managers, Field Managers, and Craftsman crews. I have grown revenue 5-fold over the last year, with double digit profit percentages and have developed key processes to keep the star core employees for longevity, not just having a revolving door. I can directly attribute these successes and accomplishments from going through this powerful process. Mark Eldridge and this process have played an instrumental part in the development of my business. His mindset of working on your business is a key element to any business owner’s success and will accelerate your freedom from having a job to being an owner of a business—a business that can operate independently and provide the financial rewards you desire. I have been in the program for nearly two years and this course brings me back to my days of baseball. What I’ve always carried with me in baseball and now apply to my franchise is to be a success on the field or in business, it starts with the coach. A coach is a leader, a visionary, a planner and an “action-maker”. The coach sets the direction, finds the players, coordinates the plan, defines the expectations, and implements to results through practice, guidance and motivation. In addition, the program has been instrumental in continuing to help me think like a coach to attract new star performers that are self-motivated and committed to playing hard between the lines for the entire game. If you are committed to yourself and your team, it is my belief you have no other choice than to commit yourself to this process that Mark has to offer you. The process and Mark Eldridge will set the thinking environment that, over time, will set you free... Make the choice and sign up.